INTRODUCTION
• The present business
operations and organizations are not confined to local limits.
• The rapid expansion
of multinational corporations backed by information technology revolution
testifies it.
• In future, there will
be more expansion of business at international level.
1. Failing to adapt
global business models to the local market.
2. Failing to identify
regional and subculture differences.
3. Failing to understand local business
practice
4. Globalization and
entry of Multinational corporations.
5. Employment of Women.
6. India country of multi-cultures.
ADVANTAGES OF DIVERSITY
1. Greater Innovation.
2. Better decisions.
3. Lower turnover videos.
4. Employment of talented
people.
5. Great scope for
expansion.
6. Enhanced public
image.
CHALLENGES OF DIVERSITY
IN THE WORKPLACE
1. Communication Problems.
2. Resistance to
change.
3. Lack of appropriate
skills.
BUILDING LEARNING ORGANIZATIONS
1. System thinking
2. Personal mastery
3. Mental models
4. Building shared
vision
5. Team learning.
CULTURAL DIFFERENCE IN
INTERNATIONAL BUSINESS
1. Social customs.
2. Style of Dress
3. Gender Roles.
4. Religion and values
5. Concept of time
6. Body language
MULTICULTURAL
COMMUNICATION
•
Multicultural
Communication is communication occurring across different cultures.
•
Cross culture communication is more than
international communication because we find different cultures within same
country or different sub-cultures within same culture. Following Factors
influence interaction in intercultural setting.
•
Level of
diversities among the group members.
•
Different cultural as well as individual
values of the group members.
•
Different perceptions of different group
members.
•
Level of mindfulness
and ethics of different cultural.
1.
Acceptance of
Unique Existence:
•
The first and foremost requirement of communication is acceptance of unique
existence, and essence of each individual.
• Every individual irrespective of his caste,
creed, culture, country and continent should be treated with equal respect.
•
Then efforts must be made to ensure that the voice of majority should not
overrule the undercurrent feelings of the people from minority community.
2. Learning about a culture: Each one should try to learn something new from the
different cultures.
•
Most of the conflicts among people of different cultures among people of
different cultures are not because of malice but because of lack of knowledge
of other cultures.
• Seasoned business travelers suggest the
following tips for dealing with persons because other cultures.
3.
Cultural diversities-opportunity to understand others.
4.
Be Grateful with different Gestures.
5.
Deal with language business effectively.
VARIOUS
COMMUNICATION BARRIERS
1.
Prejudice: prejudice is the prejudgment of out-group members
based on prior experiences and beliefs.
Though prejudice is universal, yet the
degree of prejudice may vary from person to person and may range from slight
bias to extreme prejudice such as that displayed by raciest skinheads.
2.
Stereotyping:
Stereotyping is the process of
classifying group members according to their perceived while overlooking their
individual differences.
3.
Ethnocentrism:
Ethnocentrism is the tendency to seen
the world from our cultural groups point of view. Our cultural ways seem
natural and those of other groups fall short. High level of ethnocentrism can
lead to problems like:
• Inaccurate attributors about the
behavior of those who differ form us.
• Reduced contract with outsiders.
•
Indifference and insensitivity to the perspectives of members of marginalized
groups.
• Pressure on other groups to conform to our
cultural standards.
PERSONAL COMPETENCIES
FOR ESTABLISHING CROSS- CULTURAL RELATIONSHIPS
1. be nonjudgmental
2. be flexible
3. Pay attention to
thoughts and feelings.
4. Listen attentive.
5. Observe carefully
6. Have patience.
7. Show respect.
8. Manage personal
biases.
9. Show empathy
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